vantage every small business enterprise needs to solicit and reach out to its current as well as past consumer base.
The strategy to solicit repeat business is a lucrative one that every merchant needs to consider it seriously.
Why is repeat business is a viable marketing gimmick?
Here are some of the reasons as to why should Internet entrepreneurs should indulge in repeat business:
✔ Affordable marketing trick – A lot of repeat business strategies need minimal overhead and can be executed at a much affordable cost as compared to those that are meant to get in newer customers. Moreover, this type of marketing strategy won't require a marketing consultant, thus adding to the savings of the company.
✔ Easier way to reach customers – Most of the time, individual companies can execute repeat business strategies on their own. This also waves off the requirement of external help or consultation. Additionally, many repeat business strategies don't need any sort of page optimization, bids or even advertisements. In reality, repeat business strategies will require a merchant to follow up with his/her existing customers with either a mail or a phone call.
✔ Throws out middle men – Another major advantage that online merchants can take advantage of is to do away with the middle men from the sales process. Actually, repeat business strategies refer to direct one-on-one communication between the e-commerce websites and their customers. As a result, there is no role for the middle men to play in completing the sales cycle or to in facilitating the engagement of both the parties. They can be marketing agencies, advertisements or search engine listings.
What are the ways to employ repeat business strategies?
Here are some ideas with which you can take advantage of repeat business strategies and may even combine them with a long-term online promotional campaign:
➢ Send offers through Email – This marketing gimmick is based on the principle of email marketing. You can send your existing customer emails to inform about all the latest things that you are offering. This is a great way to engage on a one-on-one basis with your existing and past customers. If you can conduct this engagement properly, then it is very likely that such a marketing strategy will result in a lot of repeat sales.
To send emails, you are not spending a dime and the trick is simple to follow too. As a result, it helps in to keep your brand's name on your customer's mind and increase your bottom line though worthwhile promotion.
➢ Give your business cards – You can send your own business card or a refrigerator magnet with every order that you deliver. This is another affordable and easy way of employing repeat business strategies. Here, this strategy is based on a simple idea and that is your online shopping cart isn't a brand powerhouse like eBay or Amazon and so, not every customer will remember your company's name or URL.
As a matter of fact, a lot of customers may forget about you after about 10 minutes from placing an order with your company. However, by the virtue of a business card or magnet, your customer is very likely to remember it as a reference or a reminder to place an order in the future.
➢ Add free samples with the parcels – In reality, the word known as 'free' is rarely said or meant since there is practically nothing that comes without any cost whatsoever. So, if you can offer free samples to your customers, then you'll not only get fresh customers, but at the same time encourage an increasing number of repeat sales.
As an e-commerce website, you can use your free samples to promote about your services/products in front of a new audience or expose the existing ones to something new. This may be different in size, color, type, flavor or brand of the things they've already bought from you.
Through this repeat business strategy, your customers may not only increase their order for old products but also order for the promotional ones simultaneously. This will happen only if the products complement the previous one that'll encourage them to place more orders in the future.
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