How to Make Your Brand Memorable in Social Media

Success Ezine - Many people want to create their own social media buzz with low budget. Several business leader has ran successful social media marketing promotions to get people talking about their brands and find out what worked for their company. Their tips are following.


1. Do something people will remember.

When done right, social media can build relationship and trust between brands and fans. President of Wow Boa and an Asian-steamed bun chain based in Chicago, Alexander, has accepted national attention by sharing their most memorable moments. The national attention addressed for the company’s knack for forming brand ambassador from negative reviewers. A reporter with the Associated Press spotted the exchange, wrote a story about Wow Bao service, and Wow Bao gained a national media attention  and brand ambassador with a single statement.

Director of digital strategy for New York-based experiential marketing agency MKG and buzzworthy events for Evian and NBC Universal creator, Dave Brown, said that "The little things are the big things when it comes to social media”.

2. Engage with your followers/fans.
   
Companies are expanding the traditional role of social media in interesting ways. Some brands are using Facebook as an advertising board (Wow Bao offers free food to Facebook fans on Wednesdays) and Twitter as a conversation spot (responding to questions and commenting on the latest pop culture events).
On the other facts, Brown enjoys playing at the intersection of the digital and physical worlds, and suggests businesses experiment with social media, such as creating real-life meet-ups for brands and businesses to connect with fans.

3. Tap into the cultural zeitgeist.

Another amazing example of involving brand and fans is Red Mango's that launch of the Honey Badger flavor on the last summer. In 2011, founder of the top-rated frozen yogurt chain, Dan Kim, tapped into the popularity of the viral video Crazy Nasty  Honey Badger, which has more than 55 million views on YouTube, when the product of Red Mango named Honey Badger created. Customers that recognize the video took pictures of the yoghurt and share them on Instagram.
Red Mango created its own Honey Badger spoof video, after it gained momentum online, and posted it on social media. When it comes to marketing, think more crazy. Look at what's popular online, and see if you can drag it to make it your own and you can read my post Modify Your Hobbies to be Business.

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