Recipe to Business Success As Robert Iger

Robert Iger

Walt Disney (Disney), an entertainment company from the United States continues to grow, under the reins of leadership of Robert Iger. In 2012, Disney managed to pocket the increased revenue of U.S. $ 40.2 million, up 20% from 2011.

Not only that, the company's stock continues to climb, even through 38% over the 12 months to the highest position in the history of Disney stood at U.S. $ 54 per share.

Upscale brands, such as Pixar, Marvel and Lucasfilm have been a part of Walt Disney trip. Pursue this as a step Iger entertainment and media industries.

Companies based in California, United States of America continues to expand its business in all lines. To be able to control assets in the form of studies, film, videos and more with a value of U.S. $ 95.6 billion.
For those entrepreneurs who intend to undergo the entertainment and media business, Iger divide 'recipes' success as follows:

1. Be Honest
To increase business, every company leaders must apply honesty to partners, customers and anyone else. That was proven when Iger should take over from Michael Eisner of Walt Disney in 2005, in terms of negotiations. Until finally, Iger managed to get a company with assets worth U.S. $ 7.4 billion at the time, and Steve Jobs became Disney's largest shareholder.

2. Believe in Brand
Under the rule Iger, Disney has acquired three leading brands, Pixar and Marvel in 2010 for U.S. $ 4 billion and recently bought Lucasfilm and Star Wars with the same value.
He suggested that any businesses that purchase of any brand with a variety of reasons, should believe and strive to raise the brand to be able to have a strong image in the eyes of the customer.

3. Sincerely Without Need Remembering the Past
Iger is the type of person who does not want a lot of reliving the past. But it has committed to focus on the future of the company. "There are a lot of events happened in the past, in which the values and lessons learned from it can be brought forward. I tried to pull away from the past, "he explained.

4. Make Companies Have Competitive or Competitiveness
Currently, the presence of companies engaged in the same field with the Walt Disney mushroomed enough. But Iger found no need to spend your time and mind to compete alone, but make your company different from the competition, in terms of products, technology, service and so on.

5. Respecting Other People's Work
Respect for the work of employees is essential. This is also done when acquired Lucasfilm Iger. That action was also the idea of those beliefs in the vicinity, such as employees, friends and partners.

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