"The opening of stores Indonesia in South Africa is a joint effort initiated by the Ministry of Trade, Embassy in Pretoria, Johannesburg ITPC, and national businesses," said Director General of National Export Development Ministry of Trade, Gusmardi Bustami, in a press release, as quoted in the Ministry of Trade website, Sunday (10/02/2013).
According to him, the initiative was launched on a trade mission led by the Deputy Minister of Commerce in early 2012, which followed the working visit of the Minister of Trade at the end of 2011.
Then, the format is getting matured further cooperation with Indonesia's participation in the Africa Big Seven Exhibition in mid-2012, followed by 24 companies
food and beverage Indonesia include PT Mayora, PT Parents Group, PT Marimas, PT Indofood, and PT Garuda Food.
Opening Indomart a breakthrough to expand and increase market penetration for Indonesian products in Africa in general and South Africa in particular.
"The marketing strategy is expected to be effective as well as a solution to penetrate non-traditional markets with products that have not been found in local markets," said Gusmardi.
He explained that the types of products that are sold in stores Indomart among other foodstuffs, food products and beverages, as well as batik garment. While the concept is applied in the form of self-service. Another advantage possessed by Indomart is a strategic location
Therefore, the majority of South African communities living in Pretoria and Johannesburg can easily reach it.
"The existence of the store is expected to attract the interest of the buyer, either the people of Indonesia, Asian descent, as well as South Africans who love the products of Indonesia," he added.
Director of Development and Image Promotion Directorate General of National Export Development Ministry of Trade, Pradnyawati added Indomart expected to be able to be a forum for Indonesian businesspersons who want to test the market to South Africa to entrust their products to this store.
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